33
silent night electric blanket single
Skip itSoft demand (-73.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.32avg listing price — sweet spot $15–$100
Price range
Great£9.45–£32.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,809.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£35K£35K/yr · 35K searches
Growth
Bad-73.4%90-day search growth — must beat 0% to launch