53
sieve
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.69–$15.30) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£650K£650K/yr · 858K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,253.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.47avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£15.30cheapest to priciest tracked listing — scored on the share inside $15–$100