53
shredded tissue paper
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($1.86–$15.05) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great232.62avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£194K£194K/yr · 428K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.86avg listing price — sweet spot $15–$100
Growth
Bad-31.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.86–£15.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand