55
shower mat
Worth a lookShows low returns (0.8%), but prices mostly outside the sweet spot ($5.03–$15.31) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£731K£731K/yr · 1.3M searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,112.81avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Price range
Bad£5.03–£15.31cheapest to priciest tracked listing — scored on the share inside $15–$100