53
shovel
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($5.03–$19.15) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great271.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£267K£267K/yr · 348K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.48avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£5.03–£19.15cheapest to priciest tracked listing — scored on the share inside $15–$100