60
shot glasses
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Great493.18avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good£418K£418K/yr · 666K searches
Price range
Okay£2.89–£22.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.40avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch