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shorty mattress 175 x 75
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£44.95avg listing price — sweet spot $15–$100
Price range
Incredible£28.60–£74.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,090.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 42K searches
Brand share
Bad99%top-5 brand share — brand-locked demand