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short stem wine glasses
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great317.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.01avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great£8.36–£39.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 88K searches