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shopping trolley
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£22.16avg listing price — sweet spot $15–$100
Price range
Great£6.76–£68.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£662K£662K/yr · 2.0M searches
Review moat
Okay1,787.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand