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shepherds crook
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+106.6%90-day search growth — must beat 0% to launch
Review moat
Great437.33avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£6.04–£24.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.70avg listing price — sweet spot $15–$100
Market size
Bad£81K£81K/yr · 102K searches