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shaving mirror
Worth a lookShows low returns (1.9%), but soft demand (-12.7% this quarter) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Price range
Okay£4.55–£24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£133K£133K/yr · 171K searches
Review moat
Okay3,611.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand