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shark costume
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great221.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.82avg listing price — sweet spot $15–$100
Price range
Good£9.04–£27.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£77K£77K/yr · 190K searches
Growth
Bad-29.5%90-day search growth — must beat 0% to launch