58
shampoo and conditioner bottles
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great£4.13–£59.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.89avg listing price — sweet spot $15–$100
Review moat
Good916.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay£141K£141K/yr · 420K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.9%90-day search growth — must beat 0% to launch