53
sewing pins
Worth a lookShows searches that convert (18.6% search→purchase), but prices mostly outside the sweet spot ($1.66–$5.32) keeps it on the watch list.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good521avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£134K£134K/yr · 223K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£3.24avg listing price — sweet spot $15–$100
Price range
Bad£1.66–£5.32cheapest to priciest tracked listing — scored on the share inside $15–$100