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A concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.

Market size 79Growth 23Conversion 96Competition 19Returns 99Price range 22Avg price 20Brand share 25Review moat 24Quality gap 38

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.1M

£1.1M/yr · 1.1M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,535.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Price range

Bad£3.44–£18.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.33

avg listing price — sweet spot $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf