56
serving spoon
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great260.68avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Okay£162K£162K/yr · 315K searches
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.90–£14.15cheapest to priciest tracked listing — scored on the share inside $15–$100