63
serving dishes
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£6.07–£99.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£18.52avg listing price — sweet spot $15–$100
Review moat
Good617.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£262K£262K/yr · 790K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand