47
serving board
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Great£21.41avg listing price — sweet spot $15–$100
Review moat
Great226.03avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great£7.69–£38.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 148K searches