51
seeds
Worth a lookShows low returns (0.1%), but soft demand (-37.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,199.68avg incumbent reviews — the moat a new listing must climb
Market size
Good£444K£444K/yr · 1.3M searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£1.11–£24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.98avg listing price — sweet spot $15–$100
Growth
Bad-37.1%90-day search growth — must beat 0% to launch