53
seed trays
Worth a lookShows low returns (0.2%), but soft demand (-61.0% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good939.46avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£227K£227K/yr · 455K searches
Avg price
Okay£9.30avg listing price — sweet spot $15–$100
Price range
Bad£2.11–£18.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-61.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand