50
seed compost
Worth a lookShows low returns (0.0%), but soft demand (-73.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,141.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£299K£299K/yr · 242K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Price range
Bad£5.94–£16.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-73.2%90-day search growth — must beat 0% to launch