46
seed beads
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great375.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.92–£24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.86avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 310K searches