65
secateurs
Launch itA $1.6M/yr market growing +52.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.6M£1.6M/yr · 1.2M searches
Growth
Good+52.0%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,521.78avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Price range
Okay£3.22–£20.91cheapest to priciest tracked listing — scored on the share inside $15–$100