40
sculpey
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£1.99–£39.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,989.78avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.29avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 88K searches
Brand share
Bad98%top-5 brand share — brand-locked demand