35
scrub daddy holder
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,387.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£6.54avg listing price — sweet spot $15–$100
Market size
Bad£21K£21K/yr · 61K searches
Growth
Bad-49.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.56–£11.16cheapest to priciest tracked listing — scored on the share inside $15–$100