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scrapbook
Skip itPrices mostly outside the sweet spot ($3.36–$13.09) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Good£438K£438K/yr · 1.6M searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,229.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Price range
Bad£3.36–£13.09cheapest to priciest tracked listing — scored on the share inside $15–$100