55
scoot
Worth a lookShows beatable incumbent ratings (3.2★), but a small market ($11K/yr) keeps it on the watch list.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+136.7%90-day search growth — must beat 0% to launch
Review moat
Great255.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.41avg listing price — sweet spot $15–$100
Price range
Okay£9.28–£20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£11K£11K/yr · 27K searches