35
scone cutter
Skip itPrices mostly outside the sweet spot ($2.61–$9.43) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,918.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£5.10avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 70K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.61–£9.43cheapest to priciest tracked listing — scored on the share inside $15–$100