51
scissors
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.17–$10.92) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.0M£1.0M/yr · 1.2M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,574.54avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Price range
Bad£1.17–£10.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand