48
scissors for school
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,192.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.78avg listing price — sweet spot $15–$100
Price range
Bad£1.17–£17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£38K£38K/yr · 72K searches