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scented drawer liners
Skip itPrices mostly outside the sweet spot ($3.03–$12.61) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good849.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£94K£94K/yr · 162K searches
Avg price
Bad£7.93avg listing price — sweet spot $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.03–£12.61cheapest to priciest tracked listing — scored on the share inside $15–$100