40
sandwich box
Skip itPrices mostly outside the sweet spot ($1.71–$14.62) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,420avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.76avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 311K searches
Price range
Bad£1.71–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100