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sandalwood incense sticks
Skip itPrices mostly outside the sweet spot ($3.24–$11.15) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,625.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.74avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 42K searches
Price range
Bad£3.24–£11.15cheapest to priciest tracked listing — scored on the share inside $15–$100