46
salter air fryer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible£42.19–£84.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£72.76avg listing price — sweet spot $15–$100
Review moat
Great310.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£116K£116K/yr · 91K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price