50
salt pig
Worth a lookShows low returns (0.9%), but soft demand (-29.8% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great392.3avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.82–£31.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.23avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£47K£47K/yr · 154K searches
Growth
Bad-29.8%90-day search growth — must beat 0% to launch