50
salt cellar
Worth a lookShows low returns (0.8%), but soft demand (-26.4% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,101.34avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.19–£23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.73avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 196K searches
Growth
Bad-26.4%90-day search growth — must beat 0% to launch