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sage milk jug
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good£6.44–£28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.26avg listing price — sweet spot $15–$100
Review moat
Okay1,603.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 29K searches