40
sage descaler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,122.14avg incumbent reviews — the moat a new listing must climb
Market size
Good£287K£287K/yr · 120K searches
Avg price
Okay£10.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£6.19–£17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand