53
safety pins
Worth a lookShows searches that convert (21.7% search→purchase), but prices mostly outside the sweet spot ($1.13–$5.49) keeps it on the watch list.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Market size
Good£403K£403K/yr · 537K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,477.89avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£3.46avg listing price — sweet spot $15–$100
Price range
Bad£1.13–£5.49cheapest to priciest tracked listing — scored on the share inside $15–$100