45
safety eyes
Skip itPrices mostly outside the sweet spot ($3.37–$8.99) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good560avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£150K£150K/yr · 285K searches
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.37–£8.99cheapest to priciest tracked listing — scored on the share inside $15–$100