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sae 30 oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Market size
Okay£117K£117K/yr · 76K searches
Review moat
Bad5,739.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad£5.62–£16.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand