40
sabatier knife set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£40.38avg listing price — sweet spot $15–$100
Review moat
Great190.74avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.58–£100.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£60K£60K/yr · 133K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand