63
rug
Worth a lookShows a sweet-spot price point ($32.01 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£32.01avg listing price — sweet spot $15–$100
Market size
Great£1.8M£1.8M/yr · 10.1M searches
Price range
Great£7.87–£87.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good953.42avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand