50
round tablecloth
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good832.25avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.90–£36.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.59avg listing price — sweet spot $15–$100
Market size
Bad£98K£98K/yr · 580K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale