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round rug
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great£20.84avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great£7.92–£49.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,329.02avg incumbent reviews — the moat a new listing must climb
Market size
Bad£84K£84K/yr · 628K searches
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand