70
rotavator
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£70.40avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great422.44avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Good£22.00–£132.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Market size
Good£394K£394K/yr · 304K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale