61
rose
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Price range
Great£2.90–£54.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good706.24avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.42avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£288K£288K/yr · 721K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand