40
rose petals
Skip itSoft demand (-59.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,380.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay£177K£177K/yr · 315K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£4.90avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-59.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.60–£8.87cheapest to priciest tracked listing — scored on the share inside $15–$100