36
root trainers
Skip itSoft demand (-77.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good549.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Price range
Bad£7.31–£17.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 66K searches
Growth
Bad-77.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier