38
roomba
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Market size
Good£615K£615K/yr · 207K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£219.92avg listing price — sweet spot $15–$100
Review moat
Okay2,355.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£79.43–£486.11cheapest to priciest tracked listing — scored on the share inside $15–$100